James Riley Resume 2005

James Riley

1 Olive Lane,
Ridgefield, CT
06877
Home (203) 438-3710
Cell (203) 644-2852
Email: james.riley@artmap.net

References:

I met James four years ago as part of a project I was heading up at Saatchi & Saatchi. James was involved with AdCritic.com at that time, which was covering the event, which included many advertising industry, trade press and clients of Saatchi’s.

My initial impression of James was quite favorable based on his pleasant personality and courteous, but persuasive salesmanship. Interestingly, this initial contact was via telephone and email. I had the same reaction when I later met James in person.

I have found James to be smart and strategic, a strong marketer. He is a passionate and strategic thinker, whose conversations have always added value. I believe he would be a great ambassador for any company or industry.

Sincerely,
Tim Love
President Global Business
Vice-Chairman, TBWA Worldwide


James was instrumental in helping Ad Age work through the decision and negotiations to purchase AdCritic.com - a business we are extremely happy with. His knowledge of digital media business models and savvy in advertising/marketing impressed me and I enjoy meeting him from time to time to discuss the state of the industry and the changing media landscape.

Regards,
David Klein
Publishing and Editorial Director
The Ad Age Group
dklein@crain.com
312-649-5320




Biography


James has held senior positions (President, COO, CEO titles) of several private & public companies, all delivering Media and IT-based solutions. He is currently is on the advisory board of technology start-ups and is most recently the CEO of Event Reach, a software company that licenses ROI-based measurement tools built on mobile computing platforms for event marketing agencies and clients such as Jack Morton, Microsoft, and Mercedes-Benz. Considered a pioneer in broadband’s early days, James served as President and Chief Operating Officer of AdCritic.com and was instrumental in both AdCritic.com’s meteoric rise as a leading consumer marketing services company and its successful sale to Advertising Age. AdCritic.com attracted a client list of over 100 advertising agencies and advertisers and was recognized as Yahoo Internet Life’s favorite site for 2 years. In 1999 and 2000, James was the CEO of a successful streaming media and interactive agency working directly with leading Hollywood producers and content creators. In 1998/99, he worked for Microsoft Corporation in Redmond, Washington, in the Digital Media Division and MSN. Charged with advancing the portal for Windows Media, James’ marketing and business development efforts helped the site become one of the leading video portals today. As a management consultant, James has worked with clients such as Softnet Systems Inc, a half-billion dollar publicly-traded broadband services corporation, advising them on marketing, content strategy and deployment for a wireless hotspot business in over 36 airports in the U.S. He has twice executive produced live webcasts of His Holiness the Dalai Lama, including the first ever broadband webcast of the spiritual figure in a speech given from the Los Angeles Coliseum in 2000.



AREAS OF EXPERTISE

· Technology and Digital Media Marketing
· Business planning and management
· Fortune 500 Client Relationships
· Team management
· Consumer research (research and writing capability)

· Integrated marketing
· Technology analysis
· Online consumer behavior
· Wireless device content



PROFESSIONAL

Event Reach, LLC South Norwalk, Connecticut July 2003 - present
Position: Founder, Principal, CEO

· Founded and developed extensive product line for this event marketing software and services company
· Development of business model and plan, strategy, market planning, business development and financing
· Clients include Mercedes-Benz, NBC, Microsoft, Jack Morton, Bank of America
· Developed extensive financial forecasting
· Provide expertise and guidance to team of 4 developing marketing software and research strategy for event marketing technology solutions
· Thought leadership in the industry working closely with event agency alliance The Experience & Event Marketing Council focused on measurement initiatives, introduced Advertising Age as partner to TEEMC


In Motion Technology Vancouver, Canada September 2002- present
Position: Advisory Board Member

· Develop business models for wireless content within In-Motion service
· Research market competitors in wireless content and services verticals
· Name and define brand of service for specific markets i.e.: “Concierge” powered by In Motion
· Create extensive trade show demo with specific content providers
· Define and provide insights on statistics, demographics and market numbers
· Provide analysis and feedback on current In Motion business plan and financials
· Help develop funding strategy with granting bodies and local investors
· Strategic relationship building


ADCRITIC.COM, Vancouver, Canada December 2000 – March 2002
Position: President/COO

· Assisted in preparing strategy for successful strategic sale of company to Advertising Age Magazine
· Provide strategy for business affairs for the company
· Managed for employees responsible for business development, technology strategy and research
· Develop video-on-demand (VOD) and research businesses
· Provide client strategy for company clients
· Create business plans and financial models
· Lead to success as “highest trafficked internet video site”


Softnet Systems Inc., San Francisco, California February 2001 to August 2002
Position: Management Consultant

· Extensive consulting services to the billion dollar broadband services company Softnet, and their companies Aerzone and ISP Channel for the year 2000
· providing broadband expertise, business strategy, marketing expertise, content development and relationship building
· services involved developing strategic relationships with content creators and distributors, developing key technical relationships with streaming media companies such as Real Networks, Microsoft Digital Media division and Apple Quicktime
· providing knowledge making direction to Softnet senior management to build their media platforms in their wireless, cable and satellite divisions
· executive produced key investor presentation and extensive broadband portal development for Softnet's wireless airport business
· executive produced the first ever broadband webcast of His Holiness the Dalai Lama co-sponsored by Softnet from Los Angeles in 2000
· Webcast in 6 languages, 18 simultaneous streams
· Brought together competing companies Real, Apple and Microsoft who sponsored the webcast


DNS Media/ Hollywood Broadcasting Inc., Los Angeles, CA Dec 1999 to Oct. 2000
Position: CEO

· Worked directly with traditional movie studio clients in Los Angeles
· Developed all the of the broadband portal development for Hollywood Broadcasting, an interactive online content portal lead by CEO Thom Mount, former Universal Pictures President
· Consulted with Mount's million dollar LA Film School, studios and theatre, brought over 15 live shows to the internet in broadband
· translated traditional film and production techniques into the broadband environment of the internet
· Provided Internet and online marketing strategies to production team of 15 Internet producers

MICROSOFT CORPORATION, Redmond, WA November 1998 to August 1999
Position: Marketing/Business Development Contractor (was offered full-time employment prior to becoming an entrepreneur

Digital Media Division (fka Streaming Media Division) - US Business Development and Strategy

· Provide guidance to close deals to increase the adoption of Windows Media player
· Marketing and editorial development for WindowsMedia.com
· Manage relationship between MSN and WindowsMedia.com, including making deals to include newsletters and placement on Hotmail, Web Courier, MSN.com
· Helped grow Windows Media market share to 70% from 30%, and WindowsMedia.com became one of the top internet portals for content
· Identify and evaluate new market segments for technology adoption and generate new opportunities.
· Develop tactics for success


ITV.Net, Vancouver, BC December 1996 to Mar. 1998
Position: Executive Producer & Business Development Manager

· ITV.Net strategic partner with Microsoft Windows Media for Netshow and Windows Media Player
· Focus was to negotiate and close webcast distribution deals with content providers
· Negotiate and close live webcasting events
· Executive produce live webcasting events
· Negotiate and close VOD contracts
· Provide organization and structure to help coordinate live webcast team
· Provided VOD strategy and closed business with and for clients such as PriceWaterhouseCoopers, Sumo Association of Japan, BC Business Summit of 400 BC CEOs


EDUCATION:

EMILY CARR INSTITUTE OF ART AND DESIGN
BFA Program - Interdisciplinary Studies, Marketing, Media
1995-1997

CAPILANO COLLEGE
General Arts, Marketing/Business
1993 - 1996

INTERESTS:

· Architecture
· Art – painting and sculpture
· Cycling
· Travel
· Politics
· Reading
· Child development and growth
· Business and personal growth